Toronto City Guide is your Ai-powered smart travel guide

TCG's Ai powered algorithms crunch through thousands of great spots around Toronto's neighborhood to deliver tailored recommendations for you to get around Toronto as the locals do! You can personalize your trips by picking your favorite categories and get all the information you need seamlessly in one app, plus it's free and works offline.

With Toronto City Guide, all your trips are stored in one place. That's not all, you can search for flights, chat, share and network with thousands of like-minded people.

Challenge

How to take full advantage of Toronto and its diverse neighborhoods, hidden gems and Canadian charm the way locals do, all in one place without having to switch between tens of hundreds of apps.

Outcome

We were commissioned to create a strategic user experience and user interface that would communicate their unique proposition and help establish them as the new go-to-app for 40 million visitors exploring Toronto each year.

Kicking things off with a solid strategy

At the core of every Bornite project lies a rock-solid strategy. Whether we are crafting a new brand identity, a packaging system, or in this case, an effective and delightful user experience & user interface, every project starts with a plan.

UX Design Principle

Easily take control of all the activities

We create meaningful interfaces people love to use and help apps become more customer-centric along the way. We minimized users’ cognitive loads and decision-making time by putting users in control in a seamless experience.

User interaction wireframe

UI Design Principle

Designing for thumbs

What does it mean to design for thumbs? It means building interfaces that are the most comfortable to use within our thumb’s natural, sweeping arc.
Research suggests that people hold their phones in the following ways: