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Born to Rise

A completely new brand experience

Detox Plus is a Toronto-based beverage company founded on a simple premise—to create all natural premium detox beverages that are affordable and accessible to all, without compromising on experience or quality. Their core product is a collection of six all natural, vegan, gluten and sugar-free, GMO-free and truly organic beverages; Berry, Willow, Chicory, Mint, Orange, and Rose.

Challenge

Design and implementing a completely new and unique brand experience across every customer interaction. From packaging to online presence.

Outcome

We were commissioned to create a complete strategic branding—corporate identity system and environmental design, packaging experience and an e-commerce website that would communicate their unique proposition and help establish them as the new face of the organic beverage industry.

Experience Strategy

Detox Plus sells directly to their consumers through an e-commerce website, avoiding retail markup, advertising spends and the need for expensive physical stores. The products come as part of a monthly subscription service and customers can choose from six different flavors.

Brand Ideology

The identity leverages the language of "contrast design" as a way to reflect the benefits and the journey of detoxification. Combining that with the language of "minimalism" enabled us to communicate the use of simple ingredients. Making it accessible and appealing to a broad audience.

This design also formed a clear and future-proof structure, allowing the brand to build and introduce future products without the need for repackaging or extensive marketing and storytelling.

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Detox Plus Packaging – Stationary design one

Detox Plus Packaging – Stationary design two

Detox Plus Packaging – Stationary design three

Detox Plus Packaging – Environmental design office interior

Corporate Identity

We wanted to create a visual identity that was a genuine reflection of what Detox Plus represented. A community that celebrates natural, organic and healthy lifestyle without compromising quality.

UX & UI Design

Designing user experiences that delight is a difficult task. It takes a highly skilled team of experts: user experience strategists, user interface designers, copywriters, photographers, and engineers. Bornite assembled a team of specialist to craft and optimize the Detox Plus user experience.