Using design to celebrate 150th anniversary of Canada

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150th Anniversary of Canada  

2017 marks the 150th anniversary of Confederation and this is a chance to celebrate and reflect on Canada's history, look ahead towards the future and embark on an exciting new chapter for the country.


The core issue that needed to be resolved in the branding was to respect the heritage of the City of Richmond Hill and balance that with a contemporary identity to reflect York Region's third most populous municipality.


A strategic branding—Identity system, print templates, signage, website header and social media templates—that not only celebrates the diversity of Canada but encouraged members of the community to celebrate Canada's past, present, and future.





Many activities were planned for the community to participate in and commemorate this milestone. Here's how Richmond Hill celebrated Canada 150 with the help of this identity system:

  • Richmond Hill Blooms

  • Richmond Hill Canada Day

  • Street Banner Contest

  • Sports Hall of Fame Exhibit

  • Celebrating Canadian Musicians at the Richmond Hill Centre for the Performing Arts

  • Richmond Hill First Night

  • Richmond Hill Santa Clause Parade

  • Richmond Hill Farmers Market

  • Richmond Hill Tastes of the Hill Multicultural Festival

  • Community Murals Project

  • Richmond Hill Ribfest



Behind the cover

Take a look inside the Canada 150 Brand Guidelines book.


Featured - Identity in use

Street Banner Contest

The Richmond Hill Street Banner Contest is a celebration of the 150th anniversary of Canadian Confederation. The theme for the Richmond Hill Street Banner contest was "Past, Present, and Future." This theme encouraged members of the community to celebrate Canada's past, present, and future by reflecting on their connection to Richmond Hill, the current strengths of the community and the possibilities for its future.


Entries were encouraged to demonstrate this theme by incorporating one or more of the following priorities:

  • Diversity and inclusion in the building of common interests and relationships

  • Supporting efforts towards reconciliation of Indigenous and Non-Indigenous Canadians

  • Engaging and inspiring youth to carry forward the legacy of Canada 150

  • Connecting Canadians with nature and raising environmental awareness

Top 20 artworks were selected to be displayed throughout downtown Richmond Hill.

Toronto Branding Design Consultancy agency – Canada 150 Official Branding – Street Banner Design in downtown Richmond Hill, Ontario

Visit the online gallery of the city of Richmond Hill to see all the selected submissions.



Canada 150 sub-brand

The City of Richmond Hill

Project Scope:

  • Experience Strategy

  • Branding—Identity Design

  • Print and Digital Campaigns



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