8 Social Media Mistakes You Should Avoid on Your Business Account
Being A Faceless Corporation With No Human Touch
Social media is about people communicating with people.
A faceless corporation is out of place on social media. When you are posting on your social media profile, you must add a little bit of human touch.
The main purpose of a hashtag is to get into larger conversations with people who aren't your followers. Lots of businesses think they need to “brand” a hashtag. In doing so you've just ensured that you're only having a conversation with yourself.
Not Having A Solid Strategy In Place
Here’s a rough blueprint for a social media strategy:
? Define your audience
? Develop your brand voice and tone
? Set goals
? Define your posting strategy
? Create policies
Failing To Create Value
Your audience on the most basic level, are in it for themselves. For that reason, the aim of your content should always be to make their lives better. If you don’t, there’s no reason for them to stick around.
Publishing content that has nothing to do with what you stand for serves no purpose. That includes posts that are off-brand or off-topic or too private for a business outlet. Instead, focus on your area and knock that one out of the park.
Not Optimizing For Each Platform
Sharing the same content on different platforms is generally not a good idea. You need to make sure to optimize the brand voice, tone and content of each post for each platform.
Not Measuring Your Social Media Efforts
If you don’t understand what’s working and what’s not, you could be wasting your valuable time, money and missing out on tons of opportunities.
Not Boosting The Right Posts
The posts you want to boost are those with above-average engagement rate. This approach encourages you to create quality content that generates great reach and engagement before wasting advertising money.