How to Offer Free Shipping Without Losing Money

  1. Conditional free shipping

  2. Unconditional free shipping

How to Offer Free Shipping Without Losing Money
  1. Conditional Free Shipping

    • First-time buyers

    • Loyalty programs

    • Select items only
      Offer free shipping on items that have low shipping costs and adequate markup to be profitable after shipping fees are factored in.

    • Buy two or more items

    • Free economy shipping

    • A pre-determined period

    • Free shipping to certain regions

    • Orders over a specific dollar amount
      To set a minimum order amount for your free shipping offer, take your average order value and set your minimum about 15% to 20% higher.

  2. Unconditional Free Shipping

    If your products have low shipping costs and high-profit margins, offering free shipping can increase sales, and conversion rate.

    Small, lightweight products such as fashion accessories, cosmetics, jewelry, and kids' toys tend to fall into this category.