How to Offer Free Shipping Without Losing Money
Conditional free shipping
Unconditional free shipping
Conditional Free Shipping
Select items only
Offer free shipping on items that have low shipping costs and adequate markup to be profitable after shipping fees are factored in.
Buy two or more items
Free economy shipping
A pre-determined period
Free shipping to certain regions
Orders over a specific dollar amount
To set a minimum order amount for your free shipping offer, take your average order value and set your minimum about 15% to 20% higher.
Unconditional Free Shipping
If your products have low shipping costs and high-profit margins, offering free shipping can increase sales, and conversion rate.
Small, lightweight products such as fashion accessories, cosmetics, jewelry, and kids' toys tend to fall into this category.